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US – Williams launches Play4Fun at Parx Casino

By - 28 July 2014

Williams Interactive, a wholly owned subsidiary of Scientific Games Corporation, has launched its white-label Play4Fun Network iGaming and marketing platform with Parx Casino, Pennsylvania’s largest casino operation.

The Play4Fun Network is a B2B premium free-play online gaming platform that should help Parx Casino build an engaged online community by providing both current and future players with new ways to enjoy their favorite casino content online and on their personal mobile devices.

The Williams Interactive Play4Fun Network is a social casino platform with robust marketing capabilities, anchored by player-favourite casino games – including hit WMS Gaming slots Super Jackpot Party, Kronos, and Black Knight. The platform features proven social casino mechanics designed to increase player engagement and repeat visits. Completely branded and customized for Parx Casino, the Play4Fun Network platform provides players with a seamless multi-channel experience across desktop, tablet and smart phones, inclusive of native iOS and Android apps. The platform’s easy-to-use marketing capabilities will empower Parx Casino to leverage player touch points by delivering targeted messaging to players segmented by activity, loyalty tier, and physical location through technologies like geo-fencing and push notifications.

John Dixon, Chief Technology Officer for Parx Casino, commented: “Following a diligent review process of available options in the space, we’ve found the Williams Interactive Play4Fun Network to be the best solution for providing exciting casino entertainment experiences to our players when they spend their time away from our casino – at home and on-the-go. The launch of our platform is an exciting step for Parx Casino, and we look forward to continue building an engaged online player community in the near term, while positioning our operation for any potential future legalization of iGaming.”

Jordan Levin, Managing Director for Williams Interactive, added, “Partnering with a client of the scale and reputation of Parx Casino is an exciting leap forward for our B2B social casino business. With the Play4Fun Network platform, we anticipate that Parx Casino will be able to leverage our proven free-play casino content to increase the value of their brand with players online to drive incremental visits to their casino floor. Through this platform, Parx Casino will better maximise the benefits to their casino from the ongoing convergence of online and offline gaming experiences.”

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