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US – Greentube launches Greentube Pro

By - 16 May 2014

Greentube, and parent company the Novomatic Group, have launched their turnkey private label social casino marketing platform, Greentube Pro.

Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience.

The platform is fully customisable, allowing land-based casinos to choose from Novomatic’s vast library of respected games. Players experience the casinos brand anywhere they may be and on any internet-enabled device they prefer.

Greentube Pro was designed to engage with players after they leave the casino floor. Players are offered incentives to earn reward points by playing games on their computers, tablets and smart phones. They can then exchange points for various rewards including complimentary meals, hotel stays, tickets to events and more.

“Our goal was to build a social gaming platform that is completely casino-focused,” said Gabriel Cianchetto, President of market development for Greentube North America. “Greentube Pro is designed so that casino marketers will feel comfortable launching an online version of their properties and we’ve designed Greentube Pro with all the features they are looking for. We look forward to long-term and mutually beneficial relationships with all of our land-based casino clients.”

The launch of Greentube Pro is Greentube’s first foray into the lucrative US market.

The platform, built by BlueBat Games, is distinctive in several ways:
The Greentube solution does not require access to client databases. Player profiles and information remain in-house and are never accessed by Greentube. Players only see the Client’s brand while playing, never Greentube, ensuring a uniform brand experience. Greentube Pro allows clients to market their own promotions and events. Furthermore, players interface with the Casino’s existing loyalty program enabling them to earn or use loyalty points.

The Greentube solution is designed to keep players fully engaged and immersed in a Client’s brand while encouraging return visits to their land-based casino. According to SuperData Research, 82 percent of social casino gamers visited a land-based casino within the past year. 60 per cent have visited a land-based casino with the past six months.

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