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US – Casears rebranding the Quad to the Linq

By - 3 July 2014

Having rebranded Imperial palace on the Las Vegas Strip to the Quad Resort, Caesars Entertainment is now investing US$223m to transform it into the Linq Hotel & Casino.

It will boast 2,256 brand-new urban and modern rooms and suites, a renovated entrance built around a lobby bar, all-new retail and spa amenities and a new pool deck.

The LINQ Hotel & Casino will be the premier portal to the LINQ promenade, which offers 12 restaurants, eight bars, 14 retail shops and two concert venues and is anchored by the tallest observation wheel in the world, the High Roller, recently named by Travel & Leisure as the “World’s Coolest New Tourist Attraction.”

Tariq Shaukat, Executive Vice President and Chief Marketing Officer of Caesars Entertainment, said: “With The LINQ, we pioneered the creation of a new type of space for the changing Las Vegas consumer. The LINQ Hotel & Casino will continue this revolutionary approach by offering a complete lifestyle experience at one of the best locations in Las Vegas. The resort will provide guests with a highly social and connected environment, with all the great restaurants, shops and experiences available at the LINQ promenade right at their fingertips.”

The LINQ Hotel & Casino will feature design details and elements with an eye towards social interaction and catering to the “connected” consumer.

The new resort will boast 2,256 rooms including 204 suites along with 29 cabana suites with private access to the all-new pool area.

The guest arrival experience will be centered around an automated check-in process, and a concierge touchscreen option for immediate bookings of favorite dining and entertainment offerings. At the heart of The LINQ Hotel & Casino, the all new lobby bar experience will feature a unique beverage program with wines on tap, and table games. High speed Wi-Fi will be available throughout the resort in all common areas, hotel rooms and on the gaming floor with guests able to stay connected seamlessly between The LINQ Hotel & Casino and the LINQ promenade.

“The LINQ Hotel & Casino will immerse guests into social lifestyle experiences through provocative yet approachable modern offerings,” said Bob Morse, President of Hospitality of Caesars Entertainment. “This new hotel is bold, graphic, social and digital with dynamic community spaces designed for the socially engaged traveler.”

Combined with the world’s largest observation wheel, the High Roller, and the Linq Promenade retail, dining and entertainment walkway, the Linq Hotel & Casino will welcome its first guests October 30.

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