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US – Bally to develop mobile app for Foxwoods

By - 15 August 2014

Foxwoods Resort Casino in Connecticut will utilise the award-winning mobile concierge platform from Bally Technologies to offer its customers a feature-rich mobile app.

The agreement is part of a continuing partnership between Bally and Foxwoods. One of the Northeast’s premier gaming and entertainment destinations, Foxwoods, in Mashantucket, Connecticut., features six casinos along with hotels, restaurants, spas, golf, theaters, and shopping.

“We are excited to use Bally’s mobile platform to offer outstanding new benefits to our customers,” said Brian Charette, Foxwoods’ Vice President of Information Technology. “Bally is a great partner that worked with us to create a custom app that will enable us to engage and market to our patrons before, during, and after their visit.”

Bally’s cloud-based mobile platform enables casino operators to create and easily update special content and offers, and immediately distribute the information to targeted potential customers. Bally has created more than 150 features for casino operators to incorporate into their apps, allowing them to entertain, educate, interact, market, and learn from their guests and players.
Guests at Foxwoods can use the cloud-based mobile app to book shows, make restaurant reservations, check player club point balances, view promotions, and much more. The app is available for iPhone, iPad, Android™, BlackBerry, and other devices.

“We are thrilled Foxwoods is continuing our valuable partnership by choosing the Bally mobile platform to interact with its loyal patrons,” said Bally Technologies’ Senior Vice President of Business Development and Interactive John Connelly. “We are confident that in utilising this app that we created for the property, they will drive additional revenue and deliver an even greater experience to Foxwoods’ guests.”

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