Win (www.win.com), the social gaming company backed by bwin.party, has launched the first social casino game from Slots Craze to be real money-enabled and made available on bwin.party’s gaming sites.
The real-money version of Win’s highly successful ‘Teddy Pets’ social slot is now available to
customers through several bwin.party-owned sites including bwin.com and partycasino.com, to be followed by a country-by-country roll-out in Europe.
Slots Craze has quickly become one of the most popular social slots games on Facebook and iOS, where collectively it has been downloaded more than 1.5m times since its launch in February 2013. Teddy Pets, which offers up to 20 pay lines and features cute, cuddly stuffed animal characters, was one of Slots Craze’s original slots, and to-date has served up more than 225 million virtual spins and paid out more than 120 billion virtual coins in winnings. A full pipeline of Slots Craze slots, including Vegas Spins, Lucky in Love, and Africa, will be real money-enabled and launched over the coming months.
“This represents an important leap forward towards making our games available to as many players as possible and on as many platforms as possible,” said Barak Rabinowitz, CEO of Win. “It is especially fulfilling to work with bwin.party on this important initiative, combining our unique resources to break new ground in the global e-gaming industry.”
The total market for social casino games was estimated at $2.4 billion of gross gaming revenue in 2013 and is expected to generate $4.2 billion by 2016, according to SuperData Research. But the real-money gaming opportunity is even larger, with Morgan Stanley estimating online gambling to have brought in approximately $35 billion last year.
Golan Shaked, Group Director for Games at bwin.party, said: “Delivering the quality of the very latest social slots into real-money play demonstrates our customer-centric content strategy. We are utilising all of our assets to deliver a consistent, high quality gaming experience across multiple platforms and gaming environments. We are beginning to see an encouraging correlation develop between social and real money play on our leading labels such as Cheeky Bingo.”