Caesars Entertainment UK has appointed Alex Oswald as its new Chief Financial Officer.
Formerly Group Head of Planning and Analysis at Caesars Entertainment UK before joining the Aspers group as Head of Business Intelligence in 2013, Mr. Oswald has strong experience of the gaming industry.
Mr. Oswald said: “Caesars Entertainment enjoys a unique position in the UK casino market. We have the scale and authenticity that our Las Vegas credentials give us yet we’re able to offer a ‘tailor-made’ service and environment in each of our venues. This enables us to offer the best gaming experience in the market. There is also a real commitment from the top to innovate and grow, I can’t think of a more thrilling place to be in the gaming world and I’m excited by the prospect of driving the business forward.”
Mike Rothwell, Caesars Entertainment UK CEO said: “Caesars Entertainment has always been a market leader, driving innovation and change to the casino and gaming world. I am focused on building the best team around me so that we can continue to deliver the very best experience for the discerning gamer.”
A market leader for over 40 years, Caesars Entertainment was the first to introduce a loyalty scheme in the UK – Player Rewards – the richest casino loyalty programme. It was also the first casino group in the UK to introduce dynamic leisure facilities to its properties, making them true entertainment destinations, including celebrity chef restaurants with James Martin and Marco Pierre White as well as a sports bar in partnership with Carlsberg at its flagship Leicester Square venue, Casino at the Empire.